評論(0

塔塔汽車公司

標籤: 暫無標籤

塔塔汽車是印度塔塔集團下屬的子公司,成立於1945年,全球商用汽車製造商中排名十甲之內,年營業額高達20億美元。佔有印度市場59%的份額。其在1954年的時候與德國戴姆勒賓士進行合作,1969年能夠獨立設計出自己的產品。商用車涵蓋2-40噸的產品。1999年,塔塔進入乘用車領域,在這一市場的佔有率在16%左右,最知名的是其自主開發設計的Indica和Indigo系列產品。

1公司簡介

塔塔汽車公司(TataMotors)印度最大的綜合性汽車公司、商用車生產商。
TATA汽車

  TATA汽車

塔塔汽車是印度塔塔集團下屬的子公司,成立於1945年,全球商用汽車製造商中排名十甲之內,年營業額高達20億美元。佔有印度市場59%的份額。其在1954年的時候與德國戴姆勒賓士進行合作,1969年能夠獨立設計出自己的產品。商用車涵蓋2-40噸的產品。1999年,塔塔進入乘用車領域,在這一市場的佔有率在16%左右,最知名的是其自主開發設計的Indica和Indigo系列產品。從60年代起汽車已出口到歐洲、非洲和亞洲等一些國家和地區。TATA的轎車也有較高的知名度,小型轎車印迪卡(Indica)外型優雅、時尚、價格低,曾在上市短時間內接到超過11萬訂單,產品供不應求,創造印度汽車銷售的最高記錄。2008年3月26日,印度塔塔汽車公司以23億美元現金收購福特汽車旗下捷豹路虎兩大品牌,此次收購內容包含捷豹路虎兩大品牌,組裝工廠及所有車型的知識產權。
塔塔主要產品包括小型汽車、4驅動越野車、公共汽車、中型及重型貨車等。

2英文介紹

Tata Motors Limited is India's largest automobile company, with revenues of Rs. 32,426 crores (USD 7.2 billion) in 2006-07. It is the leader by far in commercial vehicles in each segment, and the second largest in the passenger vehicles market with winning products in the compact, midsize car and utility vehicle segments. The company is the world's fifth largest medium and heavy commercial vehicle manufacturer, and the world's second largest medium and heavy bus manufacturer.
塔塔汽車公司

  塔塔汽車公司

The company's 22,000 employees are guided by the vision to be "best in the manner in which we operate, best in the products we deliver, and best in our value system and ethics." Tata Motors helps its employees realise their potential through innovative HR practices. The company's goal is to empower and provide employees with dynamic career paths in congruence with corporate objectives. All-round potential development and performance improvement is ensured by regular in-house and external training. The company has won several awards recognising its training programmes.
Established in 1945, Tata Motors' presence indeed cuts across the length and breadth of India. Over 4 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The company's manufacturing base is spread across India - Jamshedpur (Jharkhand) in the east, Pune (Maharashtra) in the west, and in the north in Lucknow (Uttar Pradesh) and Pantnagar (Uttarakhand). A new plant is being set up in Singur (close to Kolkata in West Bengal) to manufacture the company's small car. The nation-wide dealership, sales, services and spare parts network comprises over 2,000 touch points. The company also has a strong auto finance operation, TML Financial Services Limited, supporting customers to purchase Tata Motors vehicles.
Tata Motors, the first company from India's engineering sector to be listed in the New York Stock Exchange (September 2004), has also emerged as an international automobile company. In 2004, it acquired the Daewoo Commercial Vehicles Company, Korea's second largest truck maker. The rechristened Tata Daewoo Commercial Vehicles Company has launched several new products in the Korean market, while also exporting these products to several international markets. Today two-thirds of heavy commercial vehicle exports out of South Korea are from Tata Daewoo. In 2005, Tata Motors acquired a 21% stake in Hispano Carrocera, a reputed Spanish bus and coach manufacturer, with an option to acquire the remaining stake as well. Hispano's presence is being expanded in other markets. In 2006, it formed a joint venture with the Brazil-based Marcopolo, a global leader in body-building for buses and coaches to manufacture fully-built buses and coaches for India and select international markets. Tata Motors also entered into a joint venture in 2006 with Thonburi Automotive Assembly Plant Company of Thailand to manufacture and market the company's pickup vehicles in Thailand. In 2006, Tata Motors and Fiat Auto formed an industrial joint venture at Ranjangaon (near Pune in Maharashtra, India) to produce both Fiat and Tata cars and Fiat powertrains for the Indian and overseas markets; Tata Motors already distributes and markets Fiat branded cars in India. In 2007, Tata Motors and Fiat Auto entered into an agreement for a Tata license to build a pick-up vehicle bearing the Fiat nameplate at Fiat Group Automobiles' Plant at Córdoba, Argentina. The pick-up will be sold in South and Central America and select European markets.
These linkages will further extend Tata Motors' international footprint, established through exports since 1961. While currently about 18% of its revenues are from international business, the company's objective is to expand its international business, both through organic and inorganic growth routes. The company's commercial and passenger vehicles are already being marketed in several countries in Europe, Africa, the Middle East, Australia, South East Asia and South Asia. It has assembly operations in Malaysia, Kenya, Bangladesh, Ukraine, Russia and Senegal.
The foundation of the company』s growth is a deep understanding of economic stimuli and customer needs, and the ability to translate them into customer-desired offerings through leading edge R&D. The R&D establishment includes a team of 1400 scientists and engineers. The company's Engineering Research Centre was established in 1966, and has facilities in Pune, Jamshedpur and Lucknow. The ERC has enabled pioneering technologies and products. It was Tata Motors, which developed the first indigenously developed Light Commercial Vehicle, India's first Sports Utility Vehicle and, in 1998, the Tata Indica, India's first fully indigenous passenger car. Within two years of launch, Tata Indica became India's largest selling car in its segment. The ERC in Pune, among whose facilities are India's only certified crash-test facility and hemi-anechoic chamber for testing of noise and vibration, has received several awards from the Government of India. Some of the more prominent amongst them are the National Award for Research and Development Efforts in Industry in the Mechanical Engineering Industries sector in 1999, the National Award for Successful Commercialisation of Indigenous Technology by an Industrial Concern in 2000, and the CSIR Diamond Jubilee Technology Award in 2004.
The company set up the Tata Motors European Technical Centre (TMETC) in 2005 in the UK. TMETC is engaged in design engineering and development of products, supporting Tata Motors' skill sets. Tata Daewoo Commercial Vehicle Company and Hispano Carrocera also have R&D establishments at Gunsan in South Korea and Zaragoza in Spain.
The pace of new product development has quickened through an organisation-wide structured New Product Introduction (NPI) process. The process with its formal structure for introducing new vehicles in the market, brings in greater discipline in project execution. The NPI process helped Tata Motors create a new segment, in 2005, by launching the Tata Ace, India』s first indigenously developed mini-truck. The years to come will see the introduction of several other innovative vehicles, all rooted in emerging customer needs. Besides product development, R&D is also focussing on environment-friendly technologies in emissions and alternative fuels.
Through its subsidiaries, the company is engaged in engineering and automotive
塔塔汽車公司

  塔塔汽車公司

solutions, construction equipment manufacturing, automotive vehicle components manufacturing and supply chain activities, machine tools and factory automation solutions, high-precision tooling and plastic and electronic components for automotive and computer applications, and automotive retailing and service operations.
True to the tradition of the Tata Group, Tata Motors is committed in letter and spirit to Corporate Social Responsibility. It is a signatory to the United Nations Global Compact, and is engaged in community and social initiatives on labour and environment standards in compliance with the principles of the Global Compact. In accordance with this, it plays an active role in community development, serving rural communities adjacent to its manufacturing locations.
With the foundation of its rich heritage, Tata Motors today is etching a refulgent future.

3塔塔發展

企業規模
塔塔主要產品包括小型汽車、4驅動越野車)、公共汽車、中型及重型貨車等。
塔塔汽車有限公司是印度最大的汽車公司,與盧比的收入。 32426億盧比(72.00億美元),在2006-07年度。這是迄今為止在商業車輛在每個領域的領導者,並在客車市場的第二位獲獎產品最大的小型,中型轎車和多用途車細分市場。該公司是世界第五大中型和重型商用車製造商,是世界第二大中型和重型車製造商。 2012年財富世界500強排行榜排名第314位。
紅燈黃燈綠燈
商務部總監K.C.Girota回憶起CVBU轉型時說:「當時我們面臨的最大的挑戰就是管理觀念的轉變。我們的員工來自全國不同地方,之所以強調團隊理念和一致對外的理念,是因為我們必須避免內耗。只有團結,我們才能夠取得優勢。」
為了達到目標,他們還為各級設計了一套簡單的類似於交通信號燈似的質量考核系統。紅燈代表沒有達到目標;黃燈代表剛剛達到目標;綠燈意味著已經超過了目標。他們有一個專門加強業務和服務水平的部門——BES,這個部門的職責就是幫助整個公司將TBEM落實到公司的方方面面。他們為此專門聘用了200多名來自公司內外的評估人員來指導和幫助屬於仍然要努力的那個級別的員工。為了鼓勵和發動員工的積極性,有超過300人的員工參加多達十餘項的公司技術質量考核。平常還有專家為員工提供講座,幫助員工們回顧和總結整個工作流程。Mr.Girota還補充道,「這是一次偉大的團隊努力,這對我們的藍領員工起著不可估量的作用。」
為了激發員工的積極性,CVBU引進了一種以工作表現為核心的人力資源管理辦法,即設立多種獎勵制度。比如他們設立了一個叫「快速成長機會」的獎勵,這個獎勵是為了那些工作表現和業績增長突出的年輕有為的技術人員專門設置的。引進這種方法后,整個公司做出決策的時間大大地縮減了,員工的工作積極性空前高漲。這種人力資源管理辦法不僅僅使員工感覺到自己的工作得到了公司的認可,還能給員工提供更多的培訓機會。負責財務和內部協調部門的總監PravinKadle說。「我們讓我們的員工受到鼓勵的同時,更讓他們對公司感到滿意。」
企業文化
該公司的22,000名員工的指導目標是「在我們的方式運作,在我們提供最好的產品,以及我們的價值體系和道德最好最好的。」塔塔汽車公司幫助其僱員明白通過創新的人力資源做法的潛力。公司的目標是授權並提供動態的職業生涯中的一致性與公司的目標路徑的員工。全面發展的潛力和業績的改善確保了定期的內部和外部培訓。公司先後榮獲承認其培訓方案多個獎項。
SAP企業資源計劃
CVBU同時還執行將所有的企業資源按照一套叫做SAP企業資源計劃的系統進行細化管理。「目前世界上沒有一家公司像我們這樣大規模的在全公司範圍進行如此規模、如此詳細的管理了。」Mr.Kadle說。此外,他們還將企業風險管理機制流程引入到公司的日常工作中,以此來保護公司的利益。以客戶為中心、以各種流程為指引、以員工為本、認可各層管理決策者,使得塔塔汽車在成功的道路上步步為營。
後續發展
成立於1945年,塔塔汽車公司的存在,確實跨越的長度和印度的廣度。超過400萬輛在印度塔塔道路層,因為第一,在1954年推出。該公司的生產基地分佈在印度 - 賈姆謝德布爾(得),東,浦那(馬哈拉施特拉邦)在西部和北部的勒克瑙(北方邦)和Pantnagar(烏塔拉卡漢德)。阿新廠成立於辛古爾(接近西孟加拉邦的加爾各答)製造公司的小型車。在全國範圍內經銷,銷售,服務和網路備件由2000多接觸點。該公司還擁有強大的汽車金融業務,金融服務有限公司大聯盟,支持消費者購買塔塔汽車公司的車輛。
塔塔汽車公司,從印度的工程行業第一家在紐約證券交易所上市(2004年9月),也作為一個國際汽車公司的出現。 2004年,它收購了大宇商務汽車公司是韓國第二大卡車製造商。在更名為塔塔大宇商務汽車公司推出了在韓國市場的幾種新產品,同時這些產品出口的若干國際市場。今天有兩位重型出韓國商用車出口總量的三分之二是由塔塔大宇。 2005年,塔塔汽車公司購買了一個選項,收購餘下的股份,以及在伊斯帕諾卡羅塞拉,一知名西班牙客車製造商,21%的股份。伊斯帕諾的存在正在擴大在其他市場。 2006年,形成了以巴西合資的馬可波羅,在全球領先的機構,巴士和旅遊巴士建設,生產全內置公共汽車和印度的國際市場,並選擇教練。塔塔汽車公司還簽訂了一項在2006年吞武里汽車裝配廠的泰國公司合資生產和銷售該公司在泰國的皮卡車。 2006年,塔塔汽車和菲亞特汽車在Ranjangaon形成了工業合資企業,印度馬哈拉施特拉邦(近浦那)既生產菲亞特和塔塔汽車和印度和海外市場的菲亞特動力系統;塔塔汽車公司已經銷售和市場的菲亞特品牌的汽車在印度。 2007年,塔塔汽車和菲亞特汽車公司簽訂了一項1塔塔授權建立了車輛接送軸承在菲亞特集團汽車'在阿根廷科爾多瓦植物菲亞特名牌協議。回升,銷量將在南美洲和中美洲及部分歐洲市場。

4主要汽車產品


  塔塔納努(Nano):納努是在2008年1月10日時於新德里汽車展上所發表的新款汽車(624毫升、後置引擎、可五人搭乘),並且在2009年3月23日在印度開始上市。售價為10萬印度盧比(約2000美元),是目前最便宜的量產汽車。
  Indica:1998年上市。斜背式超小型汽車。
  Indigo:2002年上市。以Indica為主體改款的轎車。
  Indigo Marina:2004年上市。以Indigo為主體改款的旅行車。
  羅孚:2008年3月從福特汽車公司購得。
  捷豹:2008年3月從福特汽車公司購得。
  蘭開斯特:2008年3月從福特汽車公司購得。
  戴姆勒:2008年3月從福特汽車公司購得。
  Safari:1998年發售的休旅車款。2005年追加大幅改良為搭載3000毫升新式柴油引擎車款。在日產及雪弗蘭汽車都有同名的車款,但是並沒有任何關係。
  Sumo:1994年發售的越野車。
  路虎:2008年3月從福特汽車公司購得。
  Ace:2005年發售的輕型貨車,搭載700毫升的柴油引擎,載重750公斤。
  Magic:2007年發售的車款,從Ace演伸出來的小型貨車。
  TL/207 DI:貨卡車。
  Winger:2007年發售的大型多功能休旅車。
  Novus:塔塔大宇開發的大型卡車。2005年12月引進到印度,比韓國晚一年發售。另外韓國也新增了中型車款。
上一篇[《夏天的味道》]    下一篇 [雙龍愛騰]

相關評論

同義詞:暫無同義詞